BEAUTY · CLEAN COLOR & Fragrance
Built the affiliate program from the ground up — from zero infrastructure to a curated partner ecosystem of press, content, and influencer publishers. Launched during one of the brand's highest-visibility moments and established compounding month-over-month growth well beyond the initial spike, with conversion rates consistently in the 18–34% range. Zero coupon or incentive affiliates in the program, by design.
APPAREL · SWIM & RESORT
Rebuilt a fragmented affiliate program into a full-funnel growth channel timed to the brand's seasonal peaks. Drove triple- and quadruple-digit year-over-year revenue gains across the spring and resort seasons, while improving cost efficiency, growing affiliate's contribution to total brand revenue from roughly 5% to 15%.
BEAUTY · CLEAN SKINCARE
Doubled affiliate's share of total brand revenue and built a program where over 90% of traffic came from non-incentive, content-driven partners. Made the affiliate program competitive with major retail partners, directing traffic back to the DTC site. Paid partnerships averaged a 3x ROI, with CPCs under $1 for top performers.
FASHION · ETHICAL LIFESTYLE
Transformed a passive, five-publisher program into an active ecosystem of over 80 brand-aligned partners, including major press, niche sustainability publishers, influencer subnetworks, and strategic technology affiliates. Consistently doubled year-over-year affiliate revenue, with a peak of +146% YoY growth during Cyber season.
PET · PREMIUM ACCESSORIES
Audited, restructured, and migrated a scaled affiliate program, reducing cost per acquisition by 16% and saving the brand over $50,000/year in platform fees.
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